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Definition: Ansoff, H. Igor from BUSINESS: The Ultimate Resource

Russian-born manager and academic. Established strategic planning as a management activity, developing a framework of tools and techniques by which strategic planning decisions could be made. He explained his approach in Corporate Strategy (1965). One of his most well-known models is the three Ss. He later introduced the concept of strategic management.

Ansoff, H. Igor

From Encyclopedia of the History of American Management
H. Igor Ansoff was born in Vladivostock, Russia on 12 December 1918 and immigrated to the United States with his parents in 1935. He pursued courses in higher education at the Stevens Institute of Technology (ME, MSc) and Brown University (Ph.D.). Initially, Ansoff worked for the RAND corporation (1948–56) in the project management office. Later he joined Lockheed Aircraft Corporation (1956–63), where he became a member of the Diversification Task Force. During this period Ansoff helped develop concepts of firm strategy and product/market diversification (Antoniou 1997). Ansoff’s academic career started in 1963 when he joined the faculty of Carnegie Mellon University. In 1968 he moved to Vanderbilt University as dean of a new graduate management School. Ansoff spent seven years (1976–83) in Europe with a joint appointment as professor at the European Institute for Advanced Studies and the Stockholm School of Economics. He returned to the United States in 1983 to head the strategic…
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Full text Article Ansoff, Igor

From The New Penguin Business Dictionary
Ansoff's Corporate Strategy: an analytical approach to business policy for growth and expansion (1987) sets out, it says in the preface, ‘a practical method for strategic decision-taking within a business firm’. It distinguishes three classes of decision: strategic (the selection of the…
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Full text Article Igor Ansoff

From Gale Biographies: Popular People
Igor Ansoff was a Russian American mathematician and business manager. He is best known for developing business management strategies designed to help companies operate more efficiently in the planning and execution of their objectives. Ansoff moved to the United States as a young man and eventually…
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Full text Article Ansoff, Igor (1918–2002)

From The AMA Dictionary of Business and Management
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Full text Article Ansoff, H. Igor

From BUSINESS: The Ultimate Resource
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Full text Article Corporate Strategy

From BUSINESS: The Ultimate Resource
In Corporate Strategy , Ansoff codified and generalized his experiences as a strategist at Lockheed. The book develops a series of concepts and procedures that managers can use to develop a practical method for strategic decision making within an organization. Corporate Strategy integrated strategic…
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WHY READ IT? Was the first book to concentrate entirely on strategy, and remains one of the classics of management literature. Provides a powerful, rational model by which strategic and planning decisions can be made. Ansoff was the originator of the strategic management concept, and responsible for…
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Full text Article Ansoff matrix

From The Hutchinson Unabridged Encyclopedia with Atlas and Weather Guide
Tool for assessing the risks associated with strategic options. The matrix was developed by Russian-born US-based ‘father of strategy’ Igor Ansoff and relates new and existing products to new and existing markets. The matrix is divided into four quadrants, with existing, followed by new, products…
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Full text Article synergy

From The New Penguin Business Dictionary
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Full text Article ANSOFF MATRIX

From Dictionary of Leisure Studies
The Ansoff Matrix, developed by Igor Ansoff in 1957, relates to the products on offer by an organization and strategies for diversification (see Ansoff, 1957 ). It is a tool that marketers will use if they have an objective(s) for growth, primarily because the matrix offers strategic choices to…
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Full text Article strategic management

From The New Penguin Business Dictionary
The totality of management decisions that determine the purpose and direction of the firm. It involves strategic planning and eventually implementation. The selected strategy will determine its raison d'être, the direction, its goals and the activities it pursues to achieve its objectives. The…
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