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Below-ground cable networks were introduced in the United States in 1948, subscription services becoming available in the following year. They were introduced in the UK in the 1930s to replay radio services and later adapted to transmit TV to areas which received poor ‘off-air’ signals. Interest in cable services was greater in the United States where some 60 per cent of households subscribe to cable services. Until the election of the UK Conservative government in 1979, the commercial potential of cable in developing information technology had stimulated only modest interest. In March 1982 the Tory cabinet's Information Technology Advisory Panel (ITAP), appointed in July 1981, recommended a rapid and substantial expansion of cable networks, to be established and operated by private companies.
The Hunt Report (see hunt committee report on cable expansion and broadcasting policy (uk), 1982) also urged the ‘wiring up’ of the nation, with a minimum of rules and regulations. Today cable networks compete in broadcasting and internet services with satellite transmission, often carrying the same TV programmes. A development that has attracted criticism in the United States is the bundling of cable services forcing subscribers to carry tens of channels they never opted to watch and leading to higher profits for providers but higher costs for subscribers. See fibre-optic technology.